SCIENCE SPECTRUM

Science Spectrum logo and identity design

Science Spectrum

Logo & Identity Design

The central design feature of the Science Spectrum logo is a pair of stylized 'S' forms that elegantly flow into one another, closely resembling the sinuous waves of the electromagnetic spectrum. These dual 'S' shapes are rendered in a gradient of warm colors, starting with a vibrant yellow, descending into a fiery orange, and culminating in a rich maroon at the base. The emblem is positioned between the words "Science" and "Spectrum," both set in a stately serif typeface.

The use of color and shape in the logo reflects the diverse frequencies and energies within a spectrum of light, while more broadly echoing the great range and dynamism of science itself. The overall effect is one of sophistication and movement, suggesting a brand that is deeply intertwined with the world of scientific exploration and understanding.

Larger view of the Science Spectrum logo
Science Spectrum logo and identity design